The Lenders List is an online directory offering a list of payday loan lenders. With over 30 lenders on their site, The Lenders List (https://thelenderslist.co.uk) is one of the leading price comparison sites for payday in the UK. With thousands of visitors a month, they offer information about short-term and long-term lenders and the costs for the loans they offer and the types of checks that they run.
The website has enjoyed plenty of SEO success since launching in 2013. They have maintained first page positions for competitive keywords including compare payday loans and payday loan direct lenders. Moving forward, the company is looking to grow the comparison site into other loan related areas including the guarantor, logbook and peer to peer lending sectors.
TLL is working with TLC baby! The Lenders List was affected by a Panda Update which penalised them over thousands of links that were directed to their site by an outside attack. The payday loan industry is commonly affected by external sources and third party sites that will point thousands of malicious links to a competitor. This causes the good site to fall down the rankings drastically, meaning that they require various SEO techniques to reinstate their previously high rankings.
To achieve this, we used a variety of tools to locate all the negative links pointing to their site. Once complete, we sent a disavow link to Google through Webmaster Tools which will take up to a month to see the results. To add further trust signals to the site, we have added regular blog posts and have attracted shares and followers through The Lenders List social media. As the site enters 2015, we expect their search results to recover massively.
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