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Amazing insights on home, money and life. And Quicken Loans. And Detroit.

That’s what we write about on the Zing blog from Quicken Loans. And as you can imagine, that gives us many topics we can cover. We love that about our blog. We want our readers to get great information about a wide variety of things. Things they will find useful, above and beyond mortgages.

The title of “Zing” is derived from the word “amazing.” The slogan for Quicken Loans is “Engineered to Amaze” and we feel that the blog contributes to this slogan in a big way.

You might be reading this and wondering why we write about Quicken Loans and Detroit on Zing.

The Quicken Loans part is easy. This is the official Quicken Loans blog. So, of course we are going to write about certain events and info/news about our company. It sort of makes sense, right? The Detroit thing? That doesn’t make sense, does it? Why do we write so much about Detroit on this blog? The answer may surprise you. The bottom line is that Quicken Loans is dedicated to, and invested in, revitalizing Detroit. It’s not just talk. It’s a mission of the company. Detroit has struggled in recent decades and Quicken Loans is leading a resurgence of downtown Detroit that we hope spreads across the entire city. We hope that explains it clearly. We want Detroit to prosper and we write about all of the great things happening in our beloved hometown.

The regular contributors to Zing are all team members of Quicken Loans, with an occasional contribution from one of our friends or partners.

We’ve seen opinions and forecasts from industry leaders that corporate blogging is obsolete and no longer the flavor of the month.

We clearly don’t share that view. Clearly. We hope you enjoy reading our posts as much as we enjoy writing them. This blog has been a labor of love for us for the past few years now. We’re excited for the future.

Interesting facts

• Quicken Loans Inc., headquartered in Detroit, Michigan, is the 5th largest retail mortgage lender overall in the United States and the largest online. The company consists of the QuickenLoans.com online lending site, the Rock Financial brand in southeast Michigan, One Reverse Mortgage, based in San Diego, California, and Title Source, a...